Archive - Borderlands Trail Running

Can We Make Trail Races Easier to Follow?

Testing our Race Intelligence Layer at the Beast of Big Creek [HELP!]

Jul 28 • Josh | Borderlands

I Finally Understood Hardrock

I still don't love the race. But I finally understand what makes it special.

Jul 17 • Josh | Borderlands

They Refuse to Make Toy Shoes

Inside Hoka's Culture Strategy with HOKA's Global Head of Partnerships + Global Head of Lifestyle Product

Jul 13 • Josh | Borderlands

The Gift of Paris Is Leaving It

Two years in France changed Borderlands forever. Not because of what I built there, but because of who I became before going home.

Jul 3 • Josh | Borderlands

June 2026

10 Things I Couldn't Stop Thinking About After Western States

THE MONDAY AFTER the biggest race in trail running, these were the ideas that lingered.

Jun 29 • Josh | Borderlands

WSER Honors Running. Paris Celebrates It.

analog #18 | Running Through Juxtaposition | Sport creates meaning. Culture distributes it

Jun 26 • Josh | Borderlands

Trail Running Culture Doesn't Scale

The most important things in trail running can't be scaled.

Jun 23 • Josh | Borderlands

More Host Than Shopkeeper

Katie Douglas built Running Wylder by treating runners less like customers and more like guests

Jun 23 • Josh | Borderlands

2:54

The Trail Was Always the Teacher

An Op-Ed Response to "Western States Wants to Protect. UTMB Wants to Grow."

Jun 22 • Josh | Borderlands

The Supply Chain of Trail Running Culture

Analog #17 | Western States' limits vs. UTMB's growth thesis, Tara Dower's next line, Nils Arend's last run, and more.

Jun 19 • Josh | Borderlands

Eventually, Your Legs Aren't Coming Back

Acceptance in ultra running, Kilian's Gamble, the NNormal Cadi, and more from Borderlands.

Jun 16 • Josh | Borderlands

Western States, the Masters, & the Kentucky Derby

The only sporting events left that feel inseparable from where they happen.

Jun 16 • Josh | Borderlands

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